This Week in the Business_ 'We'll be able to squeeze more from Xbox 360.'
By Dr. Eleanor Vance | Published on January 01, 0001
What’s happened in the business of video games this past week… QUOTE | “We’ll be able to squeeze more from Xbox 360.” – Epic design director Cliff Bleszinski notes that if Epic ships another 360 title this generation they should still be able to extract even more power from the console(new Image()).src = 'https://capi.connatix.com/tr/si?token=995c4c7d-194f-4077-b0a0-7ad466eb737c&cid=872d12ce-453b-4870-845f-955919887e1b'; cnx.cmd.push(function() { 
cnx({ playerId: "995c4c7d-194f-4077-b0a0-7ad466eb737c" }).render("79703296e5134c75a2db6e1b64762017"); }); QUOTE | “We’ve learned how to take on Zynga.” – EA Playfish executive John Earner talks about the likelihood of The Sims Social overtaking Zynga’s CityVille to become #1 on Facebook QUOTE | “Social stealing 
play time from core games.” – New research from Information Solutions Group (on behalf of Kabam) shows that social gaming has led to a 50% average decline in money spent on console games
QUOTE | “The market for 3DS and Vita is 
shrinking.” – Wedbush Securities analyst Michael Pachter weighs in on the portable battle and the impact of the imminent launch of iPhone 5 QUOTE | “It was a bit shocking to see.” – Sony Computer Entertainment boss of Worldwide Studios, Shuhei Yoshida, reacts to the confirmation that Nintendo is going to launch a second analog add-on for the 3DS.
QUOTE | “These people will push you around forever.” – Ex-GameStop writer and Giant Bomb founder Jeff Gerstmann talks about how to deal with angry PR in a piece on becoming a games journalist. QUOTE | “A complete shift to digital gaming delivery.” – Despite the growing presence of digital games every day, EA CFO rummy golds Eric Brown still does not envision the industry going all digital in “the foreseeable future.”
STAT | $27 million – The money generated by 451,000 units sold of NHL 12 in its first week, which set a new franchise record for EA Sports’ hockey series STAT | 1.5 million – The number of copies already pre-ordered for EA’s Battlefield 3, which should see critical ratings of “at least” 80, according to Sterne Agee analyst Arvind Bhatia.
QUOTE rummy mars | “The last large scale MMO to use subscriptions.” – Sony Online Entertainment boss John Smedley talks about the prospects of BioWare’s Star Wars: The Old Republic and how the industry is going free-to-play. QUOTE | rummy master “PS Vita’s in a league of its own.” – Jon Peddie Research analyst Ted Pollak does not see Sony’s portable being affected by smartphones as much as Nintendo 3DS This Week In the Business courtesy of IndustryGamers.com (Top photo: Shutterstock)
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